The project focused on designing a digital publication that balanced clarity with brand expression, creating a format that felt considered, but highly functional.

The approach centred on simplifying complex information into a structured and intuitive system, with clear pathways between product, assets, and guidance.

The challenge was to translate a large amount of technical and brand information. This included product SKUs, campaign assets and usage guidance, transforming them into a format that was both structured and easy to navigate.

This needed to function as both a reference document and a launch tool, ensuring retailers could quickly understand and correctly represent the product in-market.

I worked across the full structure and design of the manuals, including:

• Editorial layout and page system

• Product sections with SKU breakdowns

• Embedded links to campaign and product assets

• Guidance on asset usage and brand application

• Navigation systems to support quick reference

The initial manual brought clarity and structure to the Agility Peak 5 Zero GTX launch, unifying product, assets, and guidance into a single experience.

Designed as a scalable system, it sets the foundation for future launches, ensuring consistency, ease of use, and stronger brand alignment across retail.